In most cases, the online presentation of your real estate company, your products and your services is crucial to the number of customers and their confidence in your company. In this context, real estate website templates and inspiration from the best websites is an essential part of the design process.

When a family decides to get a new place to live, it is often a serious and economically heavy decision. We all know that it is quite expensive to buy or rent a place to live and that it has a significant impact on our private economy. The trend is, therefore, not surprising that property seekers often make extensive research online before they make a decision.

Not surprisingly, it is necessary to have a well thought out and well-functioning website if you are in the real estate industry. This area is, in fact, essential for the activity of your business and determines how much money you can earn.

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Disclosure: Please note that some of the links below are affiliate links, and I will earn a commission if you purchase through those links (at no extra cost to you). I recommend that you do your own independent research before purchasing any product or service. This article is not a guideline, a recommendation or endorsement of specific products.

To do it the right way, we need to think of real estate websites as a funnel, which has to attract and retain potential buyers in such a way that they take the actions, we want them to. This is not going to happen all by it selves. Therefore, I have decided to share some best practice guidelines, and real estate website templates to get you started.

First let’s have a look at the powerful WordPress CMS themes that will make your life a whole lot easier building a perfect real estate website.

Article Index – navigate quickly

Premium Real Estate Website Templates

Estatement – Powerful Real Estate Management – DEMO

Estatement is an extremely flexibly theme for managing real estate properties. It gives you powerful options for displaying your properties and communicating with potential buyers. Our full page search lets users search your catalogue and gives you the power to add any built in or custom property detail as a search field.

Freehold – Responsive Real Estate Theme – DEMO

Show off your work with this easy-to-customize and fully featured Real Estate Theme. When purchasing this theme, you will receive a detailed help file along with additional features like Real Estate Property Management and a Fully Responsive Layout.

ElegantEstate Real Estate WordPress Theme – DEMO

ElegantEstate turns your WordPress blog into a full-feature real estate website. The theme makes browsing your listings easy and adds special integration features for property info, photos, Google Maps and more. With this theme, you can help increase sales by establishing an elegant and professional online presence today. Get 100% complete access to their entire collection of 80+ themes for only $39!

OpenDoor Responsive Real Estate and Car Dealership – DEMO

This theme is a powerful and feature rich theme created especially for realtors. It looks great on all size devices ranging from small phones to large monitors. OpenDoor combines both real estate and car sales into a single theme, where you can switch between the two in Theme Options.

Royal Estate – Premium WordPress Real Estate Theme – DEMO

Royal Estate gives you Powerful Theme Options: Custom Currency through Admin Panel, 18 Shortcodes, 5 Powerful Widgets, Translation Ready, Slider Manager, Custom Menu Ready, Custom Post Types

Rent&Buy – Responsive Real Estate WordPress Theme – DEMO

Rent&Buy is a real-estate WordPress theme that mashes together usability with great design. Featuring a google map banner showing the real location of your properties and information on featured properties.

REMAP Real Estate Premium WordPress Template – DEMO

REMAP Real Estate Template is designed for real estate companies, real estate agencies and portal type websites. It has a lot of useful features.

Real Estate WordPress Theme DECONDO – DEMO

deCondo is a light and elegant real estate theme. A lot of handy features like a search panel, multi-agent support and a professional property exposé let you easily setup your real estate website.

Real Estate WordPress Theme  FRAMEWORK – DEMO

WP Pro Real Estate 3 Responsive WordPress Theme – DEMO

WP Pro Real Estate 3 is a powerful responsive real estate theme built to showcase your listings. It is loaded with relevant features like the drop & drag homepage builder and slider, tons of short codes, custom widgets, page templates etc. It can be used for building awesome websites for real estate, vacation rentals, automotive sales and more.

Openhouse Real Estate & Automotive car dealership – DEMO

Openhouse and Automotive are some of the most advanced and full featured themes build for real estate websites. It is very popular and well supported. Have a look at all the advanced features and see if this is what you need.

Real Estate WordPress Theme DECORUM – DEMO

deCorum is a complex and fully-featured real estate WordPress theme. The minimal style and extensive layout options let you easily change it to your special needs with no coding skills.


Estate is a hugely powerful, yet simple to manage business “theme” built specifically for real estate agencies. Built on the WooFramework it boasts advanced SEO control, clean code and styling modification features.

EstateExpert Responsive Real Estate Theme – DEMO

EstateExpert makes it easy for your visitors to watch the market and get a feel for the kind of homes they want and can afford. EstateExpert is designed to have responsive layout. That means your website will look great no matter the device or screen size on which it’s being viewed. EstateExpert also has a special Property type listings, which lists all your properties with an advanced yet simple to manage features.

Real Estate WordPress Theme DECASA – DEMO

deCasa is a light and elegant real estate theme. A lot of handy features like a search panel, multi-agent support and a professional property exposée let you easily setup your real estate website.

WP Pro Real Estate 2 WordPress Theme – DEMO

This theme uses WordPress 3.0’s Custom Post Types and Taxonomies offering unparalleled property listing management and search capabilities. The theme has all the relevant features like Google Maps integration, advanced search, custom user/agent profiles, easy image management and more! It is not responsive though.

Locality – Real Estate WordPress Theme – DEMO

Locality is an attractive and purpose oriented Real Estate WordPress Theme with all the features you need for your real estate website.

Real Estate 2 – DEMO

Real Estate 2 is a good template choice for the niche real estate market with a focus on awesome back-end features while also providing clean looks and great usability. It is not responsive though.


AgentPress is a good choice with its intuitive design, powerful functionality, and smart listings. Rise above the market and achieve results by showcasing your professional services and up-to-the-minute resources with the buyer-friendly layouts of AgentPress.

Real Estate Theme – DEMO

Real Estate Theme is a professional WordPress Template, that is suitable for real estate type websites or for showcasing your work and/or products. The Real Estate Theme comes with an easy to set up “featured” image slider (with it’s own admin options), a colour switcher with 3 colour schemes and a built-in contact form.

Light House – Clean Real Estate WordPress Theme – DEMO

Lighthouse is a clean and minimalist WordPress theme for real estate company, also suitable for business, corporate and marketing.

Realtr – DEMO

Use WordPress and Realtr to create the ultimate real estate website. The theme has good features and functionality. The completely widgetized homepage offers great flexibility, and it has built-in SEO.

Smooth Real Estate WordPress Theme – DEMO

Smooth is a WordPress Real Estate theme, complete with Multi Category Search, Google Maps Integration, Agent Photo and Logo uploader that offers a professional and extremely affordable solution for Realtors and Agents to showcase their properties with ease. Add your listings with the easy and flexible Dynamic Real Estate Framework, edit-add-modify-delete all features, labels and values within the WordPress administration and upload unlimited photos to your galleries with latest WordPress features.

Free Real Estate Website Templates

EstatePress – DEMO

EstatePress is excellent solution for your realty or other blog. This WordPress theme supports and comes with custom widgets, drop-down menus, javascript slideshow and lots of other useful features.

ThingReal – DEMO

ThingReal is beautiful WordPress theme for personal web pages. This is a complex wordpress themes with lots of useful features like custom widgets, feedback form, slider, video supporting and many other.

Architecture – DEMO

Architecture is excellent choice for those looking for WordPress theme for personal website. It supports and comes with custom widgets, drop-down menus, javascript slideshow and lots of other useful features.

Realty – DEMO

Realty is simple, but powerful WordPress theme for business website. It has stylish and clean design and comes with advanced features allows you to make changes to the theme without code editing

RealEstater – DEMO

RealEstater Store is an amazing WordPress theme. It includes easy to use administrative panel and is full of nice useful features.

ForRealty – DEMO

ForRealty theme is a perfect design for realty or business website. The theme uses SMT framework should have lot features to help you easily manage and control in the admin dashboard.

EstateAgent – DEMO

EstateAgent is excellent solution for your realty or other blog. This WordPress theme supports and comes with custom widgets, drop-down menus, javascript slideshow and lots of other useful features.

Best Practise And Inspiration For Real Estate Websits

1. Provide free, valuable information

You need to provide free and valuable information to get enough and relevant traffic to your website and become known as a brand that is an authority in the field, your website must contain the relevant information for home buyers. Example from

homeowner help

2. Offer additional, relevant information and get contact information

It is crucial for your business to get contact information from interested customers. Once they are comfortable with your company and your website, they are more likely to sign up and exchange their contact information to find additional relevant information. You should provide a sign-up feature that save the homes found on your website and send new listings if visitors sign up.


You can also use reports and additional information to make visitors sign up. Remember, to get their attention aroused enough to have their mail address the topics has to  hits the spot and answer exactly the question that your segment of home buyers or sellers may have. Example from

3. Use the contact info professionally

Be sure to send the promised information right away e.g. via an autoresponder. Also, be sure not to waste the website generated lead. The customer will go on quickly, and you need to make sure he does not forget about your company and the lovely homes shown.

Send relevant, ongoing  follow-up mails and consider whether it makes sense contacting  the possible customer and offer your advice or other services.

4. Follow real estate web design best practice

Overall, it should be very easy for website visitors to search and find items that meet their desires for a new home. It is important to have a good search function that makes it easy to narrow your search and find exactly the type of property that is relevant. Example from


Most real estate websites use a web form with various input fields – such as property type, property features, price range, zip code, etc. They also show listing on a map like this example from


Nice pictures of homes for sale are also quite essential to give interested visitors a good impression and create real interest to move forward in the process like this example from


For more inspiration check out some of the leading real estate websites like Yahoo Real Estate,, Zillow, Trulia, MSN Real Estate and


I hope you find this information helpful. Please share it to friends and colleagues and remember to give us feedback in the comment section.

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Author : Anders


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